Backya Privacy Policy

The Good Escape Company Pty Ltd (ACN 675 285 079) trading as Backya Australia (“us” “we” “our” or “Backya”) is committed to privacy protection. At ("Platform") we understand the importance of keeping personal information private and secure. This privacy policy ("Privacy Policy") describes generally how we manage personal information and safeguard privacy. If you would like more information please don't hesitate to contact us.

This Privacy Policy forms part of and is subject to the provisions of our Website Terms and Conditions.

We care about your privacy:

  • We will never rent trade or sell your email address to anyone.
  • We will never publicly display your email address or other personal details that identify you.

The Australian Privacy Principles

We will treat all personal information in accordance with any and all obligations that are binding upon us under the Privacy Act 1988 (Cth) (“Privacy Act”). The Privacy Act lays down 13 key principles in relation to the collection and treatment of personal information which are called the “Australian Privacy Principles”.

What is "personal information"?

Personal information held by Backya may include your:

  • name and date of birth;
  • residential/business postal addresses telephone/mobile numbers and email addresses;
  • bank account and/or credit card details for agreed billing purposes;
  • any information provided to us by you during your Account creation process or added to your user profile;
  • preferences and password for using this Platform and your computer and connection information; and
  • any information that you otherwise share with us.

Information provided to payment gateway providers

All purchases that are made through this Platform are processed securely and externally by one or more third-party payment gateway providers (i.e. Stripe Paypal Google Pay Apple Pay etc). Unless you expressly consent otherwise we do not see or have access to any personal information that you may provide to such third-party payment gateway providers other than information that is required in order to process your order (eg your name phone number email address and billing address).

How we may collect your personal information

At this Platform we only collect personal information that is necessary for us to conduct our business.

Information that you provide to us

We may collect personal information that you provide to us about yourself when you:

  • use this Platform including (without limitation) when you:
    • create an Account;
    • add information to your user profile;
    • purchase any services through this Platform;
    • add reviews forum or chat room messages or comments in any elements of this Platform that permit user-generated content;
    • register for access to premium content or request certain premium features; or
    • complete an online contact form to contact us or any third party supplier;
  • provide information to us by telephone or through marketing or competition application forms; or
  • send us an email or other communication.

IP addresses

This Platform may also collect Internet Protocol (IP) addresses. IP addresses are assigned to computers on the internet to uniquely identify them within the global network. Backya collects and manages IP addresses as part of the service of providing internet session management and for security purposes. Backya may also collect and use web log computer and connection information for security purposes and to help prevent and detect any misuse of or fraudulent activities involving this Platform.


This Platform uses "cookies" to help personalise your online experience. A cookie is a text file or a packet of information that is placed on your hard disk by a web page server to identify and interact more effectively with your computer. There are two types of cookies that may be used at this Platform: a persistent cookie and a session cookie. A persistent cookie is entered by your web browser into the "Cookies" folder on your computer and remains in that folder after you close your browser and may be used by your browser on subsequent visits to this Platform. A session cookie is held temporarily in your computer’s memory and disappears after you close your browser or shut down your computer. Cookies cannot be used to run programs. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. In some cases cookies may collect and store personal information about you Backya extends the same privacy protection to your personal information whether gathered via cookies or from other sources.

Why we use cookies

This Platform uses cookies in order to:

  • remember your preferences for using this Platform;
  • manage the signup process when you create an account with us;
  • recognise you as logged in while you remain so. This avoids your having to log in again every time you visit a new page;
  • facilitate e-commerce transactions to ensure that your order is remembered between pages during the checkout process;
  • show relevant notifications to you (eg notifications that are relevant only to users who have or have not created an account or subscribed to newsletters or email or other subscription services); and
  • remember details of data that you choose to submit to us (eg through online contact forms or by way of comments forum posts chat room messages reviews ratings etc).

Many of these cookies are removed or cleared when you log out but some may remain so that your preferences are remembered for future sessions.

Third party cookies

In some cases third parties may place cookies through this Platform. For example:

  • Google Analytics one of the most widespread and trusted website analytics solutions may use cookies de-identified data about how long users spend on this Platform and the pages that they visit;
  • Google AdSense one of the most widespread and trusted website advertising solutions may use cookies to serve more relevant advertisements across the web and limit the number of times that a particular advertisement is shown to you; and
  • third party social media applications (eg Facebook Twitter LinkedIn Pinterest YouTube Instagram etc) may use cookies in order to facilitate various social media buttons and/or plugins in this Platform.

How we may use your personal information

Your personal information may be used in order to:

  • verify your identity;
  • assist you to place orders through this Platform;
  • process any purchases of services that you may make through this Platform including charging billing and collecting debts;
  • make changes to your account;
  • respond to any queries or feedback that you may have;
  • conduct appropriate checks for credit-worthiness and for fraud;
  • prevent and detect any misuse of or fraudulent activities involving this Platform;
  • conduct research and development in respect of our services;
  • gain an understanding of your information and communication needs or obtain your feedback or views about our services in order for us to improve them; and/or
  • maintain and develop our business systems and infrastructure including testing and upgrading of these systems and for any other purpose reasonably considered necessary or desirable by Backya in relation to the operation of our business.

When we may disclose your personal information

Information provided to suppliers

When you acquire or access any other services from a third-party supplier (including Hosts) through this Platform we will provide to that supplier such information as is necessary to enable it to process and administer your order. Such information will include personal information about you including (without limitation) your name and contact details.

Information provided to other organisations

In order to deliver the services you require or for the purposes set out above Backya may disclose your personal information to organisations outside Backya. Your personal information may be disclosed to these organisations only in relation to this Platform and Backya takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information. These organisations may carry out or provide:

  • customer enquiries;
  • mailing systems;
  • billing and debt-recovery functions;
  • information technology services;
  • marketing telemarketing and sales services;
  • market research; and
  • website usage analysis.

In addition we may disclose your personal information to:

  • your authorised representatives or legal advisers (when requested by you to do so);
  • credit-reporting and fraud-checking agencies;
  • credit providers (for credit-related purposes such as creditworthiness credit rating credit provision and financing);
  • our professional advisers including our accountants auditors and lawyers;
  • government and regulatory authorities and other organisations as required or authorised by law;
  • organisations who manage our business strategies including those involved in a transfer/sale of all or part of our assets or business (including accounts and trade receivables) and those involved in managing our business risk and funding functions; and
  • the police or other appropriate persons where your communication suggests possible illegal activity or harm to others.

Contacting us about privacy

If you would like more information about the way we manage personal information that we hold about you or are concerned that we may have breached your privacy please contact us by email to

Access to your personal information

In most cases you may have access to personal information that we hold about you. We will handle requests for access to your personal information in accordance with the Australian Privacy Principles. All requests for access to your personal information must be directed to the Privacy Officer by email using the email address provided above or by writing to us at our postal address. We will deal with all requests for access to personal information as quickly as possible. Requests for a large amount of information or information that is not currently in use may require further time before a response can be given. We may charge you a fee for access if a cost is incurred by us in order to retrieve your information but in no case will we charge you a fee for your application for access.

In some cases we may refuse to give you access to personal information that we hold about you. This may include circumstances where giving you access would:

  • be unlawful (eg where a record that contains personal information about you is subject to a claim for legal professional privilege by one of our contractual counterparties);
  • have an unreasonable impact on another person’s privacy; or
  • prejudice an investigation of unlawful activity.

We may also refuse access where the personal information relates to existing or anticipated legal proceedings and the information would not be accessible by the process of discovery in those proceedings.

If we refuse to give you access we will provide you with reasons for our refusal.

Controlling your personal information

At any time when you are required to fill in a form on the Platform you may select the box to indicate that you do not want to receive marketing communications from Backya nor do you want your Personal Information to be used for direct marketing purposes. If you have previously agreed to us using your Personal Information for direct marketing purposes and change your mind at a later time you may request to opt out of same by writing to us at or by simply selecting the ‘Unsubscribe’ option in any email sent to you by us.

Correcting your personal information

We will amend any personal information about you that is held by us and that is inaccurate incomplete or out of date if you request us to do so. If we disagree with your view about the accuracy completeness or currency of a record of your personal information that is held by us and you ask us to associate with that record a statement that you have a contrary view we will take reasonable steps to do so.

Storage and security of your personal information

We are committed to maintaining the confidentiality of the information that you provide us and we will take all reasonable precautions to protect your personal information from unauthorised use or alteration. In our business personal information may be stored both electronically (on our computer systems and with our website hosting provider) and in hard-copy form. Firewalls anti-virus software and email filters as well as passwords protect all of our electronic information. Likewise we take all reasonable measures to ensure the security of hard-copy information.

Third party website

You may click-through to third party website from this Platform in which case we recommend that you refer to the privacy statement of the website you visit. This Privacy Policy applies to this Platform only and Backya assumes no responsibility for the content of any third party website.


We may use the Google AdWords and/or Facebook re-marketing services to advertise on third party website to previous visitors to this Platform based upon their activity on this Platform. This allows us to tailor our marketing to better suit your needs and to only display advertisements that are relevant to you. Such advertising may be displayed on a Google search results page or a website in the Google Display Network or inside Facebook. Google and Facebook may use cookies and/or pixel tags to achieve this. Any data so collected by Google and/or Facebook will be used in accordance with their own respective privacy policies. None of your personal Google and/or Facebook information is reported to us.

You can set preferences for how Google advertises to you using the Google Ads Settings page. Facebook has enabled an AdChoices link that enables you to opt out of targeted advertising.


Backya welcomes the General Data Protection Regulation (“GDPR”) of the European Union (“EU”) as an important step forward in streamlining data protection globally. Although we do not operate an establishment within the EU and do not target any offering of services towards clients in the EU specifically we intend to comply with the data handling regime laid out in the GDPR in respect of any personal information of data subjects in the EU that we may obtain.

GDPR rights

The requirements of the GDPR are broadly similar to those set out in the Privacy Act and include the following rights:

  • you are entitled to request details of the information that we hold about you and how we process it. For EU residents we will provide this information for no fee;
  • you may also have a right to:
    • have that information rectified or deleted;
    • restrict our processing of that information;
    • stop unauthorised transfers of your personal information to a third party;
    • in some circumstances have that information transferred to another organisation; and
    • lodge a complaint in relation to our processing of your personal information with a local supervisory authority; and
    • where we rely upon your consent as our legal basis for collecting and processing your data you may withdraw that consent at any time.

If you object to the processing of your personal information or if you have provided your consent to processing and you later choose to withdraw it we will respect that choice in accordance with our legal obligations. However please be aware that:

  • such objection or withdrawal of consent could mean that we are unable to provide our services to you and could unduly prevent us from legitimately providing our services to other clients subject to appropriate confidentiality protections; and
  • even after you have chosen to withdraw your consent we may be able to continue to keep and process your personal information to the extent required or otherwise permitted by law in particular:
    • to pursue our legitimate interests in a way that might reasonably be expected as part of running our business and which does not materially impact on your rights freedoms or interests; and
    • in exercising and defending our legal rights and meeting our legal and regulatory obligations.

Storage and processing by third parties

Data that we collect about you may be stored or otherwise processed by third party services with data centres based outside the EU such as Google Analytics Microsoft Azure Amazon Web Services Apple etc and online relationship management tools. We consider that the collection and such processing of this information is necessary to pursue our legitimate interests in a way that might reasonably be expected (eg to analyse how our clients use our services develop our services and grow our business) and which does not materially impact your rights freedom or interests.

Backya requires that all third parties that act as “data processors” for us provide sufficient guarantees and implement appropriate technical and organisational measures to secure your data only process personal data for specified purposes and have committed themselves to confidentiality.

Duration of retention of your data

We will only keep your data for as long as is necessary for the purpose for which it was collected subject to satisfying any legal accounting or reporting requirements. At the end of any retention period your data will either be deleted completely or anonymised (for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning). In some circumstances you can ask us to delete your data.

Keeping your information up-to-date

To ensure that your personal information is accurate and up to date please promptly advise us of any changes to your information by contacting our data protection officer by email at

Changes to this Privacy Policy

From time to time it may be necessary for us to revise this Privacy Policy. Any changes will be in accordance with any applicable requirements under the Privacy Act and the Australian Privacy Principles. We may notify you about changes to this Privacy Policy by posting an updated version on this Platform.

If you require any further information about the Privacy Act and the Australian Privacy Principles you can visit the Federal Privacy Commissioner’s website (see